My goal is to teach people how to fish. I want you to be able to run your own online marketing program.  It’s not until AFTER you understand the moving parts, that can you intelligently hire someone else to do it for you.

Too many people see online marketing as a mystical science, bordering on magic.  It seems to many small business owners that success is entirely random.

I’m here to say that it is actually the biggest advancement in marketing science in the history of sales.  There’s an old saying, that half of your advertising budget is wasted, but you just don’t know which half.  Online marketing lets you know IMMEDIATELY which half is wasted.  Since you can now check the performance of every piece of marketing against any benchmark you wish to set, you can know exactly what doesn’t work, and what things you need to be doing a lot more of.

Business Marketing Online is like no other marketing you’ve ever encountered. Unfortunately, many people tend to think of it like traditional advertising platforms.  It is nothing of the sort.